Creative Leadership

Practical advice on running a creative team

 

Shutterstock AI brain image

Why ChatGPT is not the mentor you need

AI may seem a less scary place to go for advice than a real colleague, but the friction that comes from true human contact (even if it’s sometimes challenging) will be far more helpful to your career, says Gut Europe’s Eva Rausch

Why brands need culture

In her new book, Leila Fataar explains how the most powerful engagements between brands and audiences happen through culture, requiring different approaches to marketing and comms

McDonalds DDB Sydney

The Monthly Interview: Chaka Sobhani

DDB Worldwide’s global CCO shares how she hustled her way into a creative career, and explains why leaders need to trust and empower creative teams for them to get the most joy out of advertising

Shutterstock - The Godfather

The art of getting it done

Viewing a TV show about the painful process of making the classic film The Godfather, TBWA\London’s CCO Andy Jex sees a number of parallels with life in adland