Inside creativity today: a new live event from Creative Review
Join us next month for an exciting series of conversations with leading industry figures, exploring the very best of creativity today
Why sports brands should invest in motion
For sports brands, motion design isn’t a trend – it’s the language of the game, says Studio Blackburn’s Mark Jones
Not Wieden+Kennedy creates identity for Premier Jumping League
The PJL hopes its new brand identity will help transform jumping into a global cultural phenomenon and cement its place at the forefront of the industry
The ad industry, AI and the environment
As agencies and networks rush to embrace AI, its wider impact on the planet is all too often forgotten. Here we look at what creative leaders need to know and the key role they can play in generating good practice
Legora calls on Jude Law to make legal AI look good
The legal tech company leans into a knowingly ‘dumb idea’ in a slick, self-aware campaign created by NoA Åkestam Holst
Sawako Kabuki on why finishing matters more than perfection
The animator and illustrator discusses balancing commercial work with her creative instincts and the joy in making work that makes people feel uneasy
Height charts spotlight youth homelessness in charity campaign
We Are Mobilise and Droga5 have painted these poignant symbols of childhood on walls across Sydney and Melbourne to encourage passersby to donate
V&A East Museum opens with celebration of Black British music
London’s latest cultural landmark brings together art, design, fashion and music in an ambitious bid to engage local communities
Left to my own devices: Designing the Pet Shop Boys
As a new book chronicles 40 years of Pet Shop Boys visuals, designer Mark Farrow reflects on their unique collaborative relationship
The Brazilian Amazon gets historic new brand identity
FutureBrand São Paulo was recently chosen for a truly unique and coveted brief: designing the Brazilian Amazon’s first-ever brand
What does it mean to be a UNESCO City of Design?
This year Berlin celebrates its 20th anniversary of being named a UNESCO City of Design. We talk to graphic design studios across the city to discover the impact it has made
Penguin reveals 2026 Cover Design Award winners
This year’s competition saw students and emerging creatives reimagine classic fantasy novels Night Watch and A Wrinkle in Time
Creator slop is here – and it’s filling up your feeds
Forget AI slop – the industrialisation of creator content is leading to a whole other kind of slop clogging up our feeds. And as brands lean further into creators, this is only going to get worse, says Soursop’s Samira Larouci
Inside Ramdane Touhami’s magical world of retail
As the prolific designer behind hundreds of retail spaces, including the exquisite Officine Universelle Buly 1803 perfumeries, Ramdane Touhami is focused on craft, detail and delivering innovative products with authenticity
When AI meets brand: The coming reset
In the age of AI, brand guidelines need to make sense for both humans and machines to cut through the noise. Ideas matter now more than ever, says Wayne Deakin
The evolution of advertising in China
Twenty years on from helping to launch the BBH China office, Kelly Pon reflects on the total transformation of the industry there, and what the West could learn from it
The death and rebirth of trend forecasting
A decade after coining the phrase ‘normcore’, Sean Monahan explains how trend forecasting split into data-driven measurements and human intuition – and why AI might bring the latter back
Mona Chalabi on illustrating inequality and injustice
Chalabi’s distinctive hand-drawn data visualisations not only speak truth to power, they also challenge the way numbers are presented, interpreted and weaponised
Beauty’s next target is Gen Alpha
A raft of skincare and beauty brands targeting children as young as
toddlers have emerged in recent years. We examine where this market
is coming from and whether it should exist at all
W David Marx on the beigeification of popular culture
The Blank Space author explains why the algorithm, the rise of right-wing politics and our general desire to always be liked have led to culture losing its edge. But don’t worry, there is a way out
How De-Yan is shaping the future of brand experience
De-Yan has been working with clients from Louis Vuitton to Meta for over a decade, prioritising craft and the power of brand while developing a blueprint for how to create engaging work in a complex market
Why brands still struggle to talk to women
We explore why advertising defaults to stereotypes when it comes to women, and how the brands that are willing to listen are switching things up
Photographer Josh Greet on his creative reset
Greet explains how his ongoing personal project Phenomena sparked a new way of thinking about his work and his approach to outdoor photography
Is this the end for ‘advertising’?
Like many other agencies right now, Auckland-based creative company Motion Sickness is in flux. We talk to co-founder Sam Stuchbury about how the industry is changing, and why the word ‘advertising’ has fallen out of fashion
New beginnings: The agencies that are expanding globally
We speak to four agencies that have recently opened spaces in new locations about how to build a team that works for both global and local, and what kind of creative evolution you can expect from the mix
The Conversation: The growing case for human-AI creativity
As AI continues to gain cultural momentum, the real question isn’t what it can do but how human intent can shape the work it produces. Here, three experts working across education, tech and design explore the opportunities and risks
The rise and rise of the stunt product
From cod fillets to phone cases, brands are using real products, not gimmicks, to create cultural relevance and fandom. And, unlike other stunt advertising, it’s all about longevity
A peek inside the new Quentin Blake Centre for illustration
Opening in May in London with a major exhibition by artist Murugiah, the space aims to solidify the power of illustration as an art form
The Monthly Interview: Lucy Hickling
From starting a nationwide game of hide-and-seek to becoming Fred again..’s closest collaborator, the creative director, known professionally as Loose, thrives on turning bold ideas into big cultural moments
The Monthly Interview: Tom Sachs
As he publishes his new book, the artist and designer discusses his philosophy of world building and why a notebook matters more than a studio, plus why creativity belongs to everyone
The Monthly Interview: Danni Mohammed
The GentleForces founder explains how discomfort and a dance between chaos and logic are key to the practice’s success in creating new approaches for clients such as H&M and adidas
The Monthly Interview: Alec Maxwell
Alec Maxwell takes us behind the scenes at EE72, the new media company set up by Edward Enniful, where he is chief visual officer, and shares his creative journey to date
Inspiration
Images and ideas to feed your imagination
Insight
Analysis of significant creative projects, people and trends
Process
Stories about how creative work gets made
Leadership
Practical advice on running a creative team