Advice for Creatives

Shutterstock AI environment

The ad industry, AI and the environment

As agencies and networks rush to embrace AI, its wider impact on the planet is all too often forgotten. Here we look at what creative leaders need to know and the key role they can play in generating good practice

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Why ChatGPT is not the mentor you need

AI may seem a less scary place to go for advice than a real colleague, but the friction that comes from true human contact (even if it’s sometimes challenging) will be far more helpful to your career, says Gut Europe’s Eva Rausch